Use Cases
Experiments for every domain
Decision Process handles any experiment — shelf placement in 50 stores, nitrogen rates across 12 farm plots, care pathways in a hospital, or checkout flow for 10,000 daily visitors. Same platform, same Bayesian engine.
Digital & Web
Checkout flows, onboarding sequences, hero copy, pricing layout, email subject lines.
- Checkout flow simplification
- Onboarding A/B
- Pricing page layout
See examples →
Retail & Commerce
Product placement, pricing tests, promotional mechanics, loyalty program structure.
- End-cap vs. aisle shelf
- BOGO vs. percentage discount
- Loyalty reward structure
See examples →
Marketing & Growth
Ad creative, email subject lines, landing page CTAs, campaign targeting.
- Email subject line test
- Ad format comparison
- CTA messaging A/B
See examples →
Healthcare
Care pathways, discharge protocols, appointment workflows, patient engagement.
- Reminder channel A/B
- Discharge education protocol
- Proactive care outreach
See examples →
Education
Instructional format, feedback timing, curriculum sequencing, completion rates.
- Active vs. lecture learning
- Spaced repetition study
- Cohort vs. self-paced
See examples →
Finance & Banking
Offer framing, onboarding flows, cross-sell timing, fraud threshold calibration.
- Credit offer messaging
- Account onboarding flow
- Cross-sell timing
See examples →
HR & People Ops
Onboarding programs, training formats, interview structure, performance interventions.
- 90-day vs. 30-day onboarding
- Training modality comparison
- Structured interview A/B
See examples →
Logistics & Supply Chain
Routing algorithms, packaging formats, warehouse pick strategies, carrier selection.
- Dynamic routing A/B
- Packaging format test
- Pick path optimization
See examples →
Manufacturing
Preventive maintenance schedules, cutting parameters, quality control methods.
- PM schedule A/B
- Cutting speed optimization
- SPC vs. end-of-line inspection
See examples →
Agriculture
Fertilizer rates, irrigation scheduling, seed variety trials, cover crop comparisons.
- Nitrogen rate comparison
- Deficit irrigation A/B
- Seed variety trial
See examples →
Hospitality & Travel
Room pricing strategies, welcome amenities, cancellation policies, upsell offers.
- Dynamic vs. flat room pricing
- Welcome amenity comparison
- Cancellation policy test
See examples →
Energy & Utilities
Demand response incentives, maintenance intervals, panel configuration, output optimization.
- Demand response pricing
- Turbine PM intervals
- Panel orientation A/B
See examples →
AI Agent Policies
Prompt A/B tests, model comparisons, routing rule experiments — measured on resolution rate, escalation, and cost.
- CoT vs. baseline prompt A/B
- Model version comparison
- Escalation routing rule test
See examples →
Research & Science
Participant studies, protocol comparisons, intervention timing, measurement methods.
- Active vs. control protocol
- Measurement timing study
- Blinded intervention A/B
See examples →
Other / Custom
Any domain, any metric. Define your own conditions, subjects, and outcomes.
- Custom metric definitions
- Any subject type
- Fully flexible design
See examples →
Don't see your domain? Tell us what you're testing — we'll add it.
Ready to run your first experiment?
Set up an experiment in minutes. Pick a domain, define conditions, and start collecting observations. Bayesian results update as data comes in.